Since the beginning, Callson has developed a strong know-how in this type of research, based on analysis of market trends and in order to be in a position to answer an increasing demand.
A B2B survey is an area of excellence in the field of market research, due to the complexity of certain subjects and because targets can be so difficult to reach, hence, it requires a collective raising of standards in order to succeed.
Entrusting Callson with such a task ensures you benefit from the expertise of a market leader. In 2017, 60% of 300 projects we conducted were B2B surveys.
